Selfridges announces The Instagram Edit pop-up

Selfridges is teaming up with Instagram to launch a pop-up at its flagship store on London’s Oxford Street.

Opening from 5th to 15th December, The Instagram Edit will be situated in the Designer Studio on the third floor and will feature a mix of Instagram’s fashion, jewellery, beauty and homeware providers. Those involved include designers Kim Shui and The Frankie Shop, beauty specialist Tandem and jewellery from Mene.

“Brands have been a key part of our community since our launch. We have always been a place to discover and be inspired by businesses of all sizes,” says Eva Chen, Fashion Director at Instagram.

“Today, 90% of people follow a brand or business. The Instagram Edit brings to life some of these beloved brands that were built on Instagram in an iconic setting just in time for Christmas.”