Adyen lands Acne Studios payments deal

Stockholm-based luxury fashion house Acne Studios has chosen Adyen to deliver omnichannel payments experiences for customers in APAC, North America and Europe.

Acne Studios says that it will be able to connect the insights from both online and physical sales which will allow it to offer a more personalised service. The partnership will also make it easier for the company to simplify localisation into new markets.

“Consumer expectations are shifting in retail, with shoppers placing higher demands on convenience, context and control at all stages of the customer journey. There’s a lower level of tolerance for long lines and friction at checkout,” says Roelant Prins, CCO at Adyen.

“At the same time, shoppers are rewarding brands that create personal and consistent experiences with higher spend and stronger loyalty. Adyen and Acne Studios share an absolute commitment to push the boundaries of physical and digital retail and offer satisfying shopper journeys.”