Valentine’s Day bucks Brexit blues, Savvy

Valentine’s Day bucks Brexit blues, Savvy

UK Valentine’s Day retail sales are set to hit £853 million, up 7.8% on 2018, according to Savvy research across 1,000 Brits.

“Despite Brexit uncertainty and volatile consumer confidence, retailers look set for a solid start to the 2019 event calendar,” says Alastair Lockhart, Insight Director at Savvy.

“In recent years we have seen how shoppers have focused their expenditure on events as they seek to make the most of time together with friends and family, but at the same time, retailers have invested more heavily in events, extending product ranges and improving in-store experiences.”

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