Heal's hails BounceX technology

British furniture and homeware retailer, Heal’s, says that it has improved online conversions and reduced cart abandonment after teaming up with BounceX.

The latter deployed its email capture techniques and proprietary identity resolution technology, allowing Heal’s to increase visitor recognition across devices, sessions and browsers by around 300%. David Kohn, Customer & E-commerce Director at Heal’s, says: “With this partnership, we’re able to deliver relevant, motivating messages to prospects wherever they are in the sales journey, and the continuity of messaging across devices and sessions means they get a consistent experience.”

“BounceX’s technology was able to start linking different device journeys and identifying customers not only on a single device, but across all their devices. With that, they can identify how many visits a shopper has made to the site, which channel they came from and how they’re behaving onsite. This gives a greater idea of where the customer is in the journey.”