Spatial& presents How to Train Your Dragon VR experience
Spatial&, part of Walmart’s Store N°8 innovation hub, and DreamWorks Animation have teamed on a virtual reality project offering tied to the upcoming US theatrical release of How to Train Your Dragon: The Hidden World.
Powered by HP, Intel and Positron, this will visit select Walmart parking lots, providing one-on-one interactions with the film’s characters. How to Train Your Dragon merchandise will also be available for purchase in a branded, immersive gift shop.
“Collaborating with DreamWorks Animation and its iconic How to Train Your Dragon franchise is such an exciting way to bring Spatial&’s first ever activation to the public,” says Katie Finnegan, CEO Spatial&. “The company was founded based on the belief that VR will transform merchandising and retail and we can’t wait to finally share this uniquely immersive shopping experience with consumers across the country.”
