JLAB looks to rewrite rules of retail

The John Lewis Partnership has shortlisted six businesses following a pitch day for its JLAB innovation programme.

These are: SeloyLive; Oriient; Ruuby; MemoMi; MakersCAFE;  LettUs Grow.

“Our search was for those entrepreneurs who might dare to think differently about the future of retail. Recent years have seen seismic changes in our sector, with a new benchmark in customer expectation every time they shop,” says Peter Cross, Customer Experience Director at John Lewis & Partners.

“Shops simply have no option but to inspire and delight customers - offering both fantastic products and personalised seamless experiences. We believe the dynamic new businesses selected for further discussions with JLAB will help us continue to stretch, shape and deliver together for our customers in the future.”

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