Baskin-Robbins among first brands to use HotNow Evergleam Hill game

HotNow has announced the first retail partners for its new Evergleam Hill crypto game. These are American ice cream chain Baskin-Robbins, Thailand’s largest department store and lifestyle brand Robinson, and fast food chain Mister Donut.

Evergleam Hill is a mobile offering that rewards users through branded prizes, discounts, and promotions from the participating merchant partners. “Though 90% of worldwide retail sales are still done in physical stores, traditional retailers need to find innovative ways to connect with the new generation of tech-savvy shoppers,” says Nithinan Boonyawattanapisut, CEO and Co-Founder of HotNow.

“Announcing the launch of Evergleam Hill with such prominent brands onboard is an enormous achievement for the HotNow team. We’re excited for them to experience this next-generation advertising solution in order to better engage with their customers.”