HotNow has announced the first retail partners for its new Evergleam Hill crypto game. These are American ice cream chain Baskin-Robbins, Thailand’s largest department store and lifestyle brand Robinson, and fast food chain Mister Donut.
Evergleam Hill is a mobile offering that rewards users through branded prizes, discounts, and promotions from the participating merchant partners. “Though 90% of worldwide retail sales are still done in physical stores, traditional retailers need to find innovative ways to connect with the new generation of tech-savvy shoppers,” says Nithinan Boonyawattanapisut, CEO and Co-Founder of HotNow.
“Announcing the launch of Evergleam Hill with such prominent brands onboard is an enormous achievement for the HotNow team. We’re excited for them to experience this next-generation advertising solution in order to better engage with their customers.”