Household favourites tap into JD.com C2M model

Household favourites tap into JD.com C2M model

Huggies nappies and Head & Shoulders are the latest brands to sign up with JD.com’s Big Data powered Consumer to Manufacturer (C2M) offering that provides insights about how best to cater to Chinese shoppers.

“As the first-choice online shopping platform for millions of customers in the world’s largest retail market, we are uniquely placed to advise established consumer brands on how best to tailor their products through a demand-driven production model,” says Carol Fung, President at JD FMCG. 

“Our deep understanding of customers is based on extensive consumer insights and user feedback, allowing JD to provide valuable advice to our partners in the design of both their products and marketing campaigns.”

Further info here.

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