Fliggy Buy unveils duty-free service for Chinese shoppers

Alibaba Group’s online travel platform, Fliggy, is launching a new service that allows Chinese travellers to buy online at duty-free and tax-free shops, international retailers and specialty stores overseas before they head off on vacation. They can then pick up purchased items when they arrive at their destination.

“The launch of Fliggy Buy represents our latest move to work with merchants targeting the vast numbers of tourists from China to develop innovative solutions, and offer them targeted customer traffic,” says Roman Zhu, Head of Fliggy Buy.

“Our aim is also to embrace the potential of digital technology and provide a holistic travel experience encompassing food, accommodation, transportation, sightseeing, shopping and entertainment.”

So far, only Furla Hong Kong and Laox of Japan are selling on the channel. But Fliggy says that more merchants are expected to join in the near future.