The Hershey Company buys into blockchain
The Hershey Company has joined non-profit blockchain consortium AdLedger.
This was founded by IBM, Tegna and MadHive in 2018 and focuses on the digital advertising market.
Hershey’s entry into the world of blockchain could also be expanded to the operation of chocolate factories, facilitating tracing of cacao “from bean to bar,” according to Vinny Rinaldi, Head of Addressable Media and Technology at The Hershey Company.
“This would be a fundamentally massive shift in the way that we think,” he adds.