Mobile powered Latin America overcomes e-commerce challenges, GlobalData

Smartphone adoption will drive e-commerce activities in Latin America through to 2023, according to GlobalData.

Although the US is by far the largest e-commerce market in the Americas, activities in Latin America have been growing strongly over the last several years, despite the challenges that the region presents; for instance, lower internet penetration levels, modest access to banking and credit facilities, and lower urbanisation levels that make shipping products less reliable for both buyers and seller. 

Eulalia Marín-Sorribes, Technology Analyst at GlobalData, comments: “Despite these challenges, in countries such as Brazil, Mexico, Peru and Argentina, currently the largest B2C e-commerce markets in Latin America, a number of local e-commerce initiatives have managed to adapt to this context successfully, offering creative solutions to facilitate payments and product delivery.”

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