Brits cool on pureplays hitting the High St
Just 29% of UK consumers would like to see leading online brands such as Amazon and Asos establish a presence on the High Street, according to research by HSO involving 100 people.
They also expressed an interest in physical retailers bringing a wide range of elements of online shopping in-store. The most popular option, referenced by 73% of the sample, was having screens in-store that allow you to quickly browse what stock is available.
Retailers running out of items online is perhaps the biggest bugbear for consumers. When buying an item online, if the retailer is showing it to be out of stock but suggesting that stock is available in a store for collection, consumers’ preferred option is always to source another retailer online.
“No retailer today can take brand loyalty for granted,” says Hector Hickmott, Retail Sales Director at HSO. “Quality of service remains a key differentiator – and increasingly that is measured by how quickly retailers can deliver what the customer is looking for.”
