e.fundamentals adds Weetabix, HiPP Organic to client list
Weetabix and HiPP Organic have signed up with e.fundamentals to help drive sales of their products through retailers’ websites. They will be using a service which continuously reports how brands are performing against eight ‘fundamentals’ that influence online sales.
Weetabix Head of Channel Strategy Ed Harman says: “Having assessed the market, we’re really proud to partner with e.fundamentals. They’re the only e-commerce analytics provider that showed us how to move beyond fixing the basics and to grow our online channel through actionable insights. They’ve put a powerful tool in the hands of our sales, marketing and category teams which will strengthen our relationship with retailers, helping to boost their sales, amplify our activations and keep our business priorities at the heart of the online sales strategy.”
HiPP Group Product Manager Karen Hill adds: “Before signing with e.fundamentals we were struggling for visibility on shelf which was really affecting our online sales. Now, with the new platform, we have an e-commerce service that shows and prioritises the actions we need to take to not only fix the basics but also improve the positioning of our products on retailer sites.”