Amazon powering ahead in the UK, GlobalData

51.4% of all UK shoppers purchase from Amazon at least once a month, according to GlobalData research involving 2,000 people.

Sofie Wilmott, Senior Retail Analyst at GlobalData, notes that the Prime delivery saver scheme locks in loyalty and has bolstered growth in recent years, but there is still an opportunity for the retailer with 38.1% of Amazon shoppers currently signed up.

“Although other retailers – primarily online pureplays – have implemented delivery saver schemes, few match up to Amazon’s well-rounded offer with the bonus of a high quality entertainment service and its broad product range, making signing up to its delivery scheme more worthwhile,” she says.

At a time when there is little growth in the UK retail market as consumer confidence remains low, hindered by economic uncertainty, Amazon has continued to far outperform and as it sets its sights on growth in sectors it has previously not prioritised, retailers of all kinds are under threat.

“In order to compete, UK retailers must focus on their unique selling points whether that might be product specialisms or excellent customer service, and additionally consider if they can work with Amazon to piggyback on its growth, namely selling products via its site,” Wilmott concludes.