Coogi announces Dropp collaboration

Coogi has partnered with Dropp to create and debut a limited run of apparel on the latter’s video platform.

The platform will launch in beta during the summer as a web and a limited download mobile app available on Android and iOS. Coogi will be the first brand to release content on it.

Coogi’s Creative Director, Willie Escobar, comments: “As a creative veteran in the fashion industry, it’s rare that you have a “once in a lifetime” moment to evolve the culture and fashion through tech. As we celebrate our 50th anniversary, and embrace the fact that we were the first inclusive luxury brand to embrace streetwear, history will repeat itself as we will be the first to embrace change and evolve fashion via Dropp in 2019.”

“For Dropp to have its exclusive merch designed in collaboration with Coogi is a huge honour us. This collaboration is the ideal embodiment of our mission statement - to fuel the success of future generations of independent talent,” adds Dropp’s founder and Chief Innovation Officer, Gurps Rai.