Many retailers failing to meet green shoppers' expectations, Doddle

43% of Brits are more likely to shop with a retailer if they offer a good range of sustainable delivery options, according to research by Click and Collect venture Doddle involving 2,196 people.

Two-fifths, however, don’t think retailers currently do a good enough job in this area, and a quarter are annoyed that home delivery is often positioned as the default option, generating unnecessary emissions.

Younger consumers (18-24 year olds) are adopting more environmental habits, with 53% planning to use direct home delivery less in future – nearly double the number of 45 year olds (29%). But all consumers are becoming more conscious of their impact, with 59% trying to trip chain – combining multiple tasks in a single journey – more than they used to. 76% say it’s to cut costs, but 54% state they are doing it to be more sustainable.

Tim Robinson, CEO at Doddle, comments: “As shoppers continue to become more environmentally conscious, retailers need to mirror this in their offer. While convenience remains important for customers, it’s not enough for sustainable delivery to be an add-on or after-thought anymore - in an already tough environment, it will set brands apart in their battle for customer loyalty.”

“With a quarter of consumers actually surprised by how many of their favourite brands still only offer home delivery, retailers need to make alternatives like Click and Collect, consolidated deliveries and store kiosks more prominent at checkout and be explicit about the environmental benefits.”