Former Ikea e-commerce exec to speak at IRX 19
Jonas Hessler, former Global Web, E-commerce and Digital Manager for Ikea, is set to speak at Internet Retailing Expo 2019.
Hessler spent 16 years in a number of roles with the Swedish retail giant, from store management to online and digital. He will be taking part in an event hosted by Dan Breen of AI merchandising company Apptus, where he will be quizzed on what he learned at Ikea and what factors brands should be addressing when considering using AI powered solutions.
Hessler will also take part in a panel discussion asking: 'How can retailers create the right culture to quickly capitalise on technological innovations?'
Andrew Fowler, UK Country Manager at Apptus, says: "This is a real coup for IRX19. Jonas Hessler has a wealth of knowledge and his experience of working with AI in e-commerce merchandising will help retailers make the most of this exciting technological opportunity."
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