Caffè Nero brings back mobile Easter egg campaign

Caffè Nero brings back mobile Easter egg campaign

Caffè Nero is running its Alice in Wonderland-themed Easter egg hunt for the second year in a row.

From now until Easter Sunday (21st April), when a customer makes a purchase via its Yoyo powered mobile app, they will have the chance to tap or shake their phone and find one of six prize-giving eggs. Prizes include free coffee for a month.

Each egg has been created in collaboration with the Victoria & Albert Museum, inspired by an Alice in Wonderland illustration by C.F.A Voysey (1857 - 1941).

Last year, the campaign led to more than 100,000 new app customers

Sign up for our free retail technology newsletter here.

Lush ditches UK social media channels

Lush ditches UK social media channels

Brolliesgalore works with Oxatis Group on web store overhaul

Brolliesgalore works with Oxatis Group on web store overhaul