Caffè Nero brings back mobile Easter egg campaign
Caffè Nero is running its Alice in Wonderland-themed Easter egg hunt for the second year in a row.
From now until Easter Sunday (21st April), when a customer makes a purchase via its Yoyo powered mobile app, they will have the chance to tap or shake their phone and find one of six prize-giving eggs. Prizes include free coffee for a month.
Each egg has been created in collaboration with the Victoria & Albert Museum, inspired by an Alice in Wonderland illustration by C.F.A Voysey (1857 - 1941).
Last year, the campaign led to more than 100,000 new app customers
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Mobile retailStaff WriterCaffè Nero, Alice in Wonderland themed Easter egg hunt, Yoyo, Mobile apps, MObile retail, EasterComment