Instacart and Whole Foods call it quits

Instacart and Whole Foods call it quits

Delivery startup Instacart and Whole Foods have officially parted ways.

Instacart Co-founder and CEO Apoorva Mehta told CNBC: “Whole Foods was one of our first partners. But over the last few years, pretty much every major grocer in North America has chosen Instacart as their partner.”

The split is no great surprise, given Amazon’s acquisition of Whole Foods in 2017. Instacart says it now delivers groceries from more than 20,000 stores across the US and Canada and has expanded its offerings to include alcohol delivery and advertising.

Mehta commented: “Last year our grocery sales grew by triple digits on a percentage basis. We are now profitable on every single delivery.”

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