UK mobile retail spend will double in the next five years to reach £33.2 billion, according to GlobalData.
Mobiles will account for over 40% of online expenditure by 2024, while tablet spend will decline 14.4%. Sofie Willmott, Senior Retail Analyst at GlobalData, comments: “Retailer investment in mobile-optimised sites and apps, alongside advancements in technology and the surge in social commerce will all contribute to significant mobile growth over the next few years. Clothing and footwear will be a driving force behind the channel, with mobile accounting for 19.1% of all clothing and footwear expenditure by 2023, up from 9.2% in 2019.”
80.2% of online shoppers under 35 have purchased using their smartphone, encouraged by key players such as Amazon, Asos and H&M that have ensured their mobile channels are easy to use. Tools have been introduced to enhance the browsing experience such as wish lists and visual search, alongside options like Klarna’s ‘buy now, pay later’ and Amazon’s ‘1-click ordering’.