Champion eyes European roll-out of BounceX tech

Sportswear clothing specialist Champion is deploying a solution from BounceX as it looks to improve online conversions by better understanding customer behaviour.

By applying BounceX’s email capture techniques and proprietary identity resolution technology, the retailers says that it will be able to “send relevant trigger emails and deliver onsite personalisation at incredible scale for existing and new customers”.

Nicholas Freddi, Senior E-commerce Marketing Manager at Champion EMEA, comments: “Although email marketing and social media have given us reach and visibility, these channels compete for attention in a very crowded space. A brand like Champion with such rich history, benefits from an organic base of consumer followers throughout the world and although we are privileged to have this asset, we feel a responsibility to deliver an experience that mirrors our brand heritage.”

“BounceX has come into the picture at a very important time for us. With the tech set up with minimum integration effort, we hope this will result in lower costs and faster turnaround. Facilitated by our dedicated onboarding manager and specialist – which we see as a great addition to the service they will provide - we look forward to seeing the results of the partnership.”

Implementation is to begin in the UK, Champion’s number one market in Europe, with France, Germany and Italy to follow.