Klarna preps London pop-up store

PayTech venture Klarna’s first UK “all-immersive store” is set to launch in London’s Covent Garden, with a private VIP party on 4th June. It will then open to the public a day later for a week of daily-themed fashion and lifestyle events, including free refreshments and entertainment.

The double storey pop-up will showcase a mix of fashion, beauty, sports, interiors and technology and feature brands such as Asos, Beauty Bay, Cambridge Satchel Company, Finery, Schuh and Swoon.

“Whilst we believe payments should be smoooth, we also believe the overall shopping experience should be inspiring so consumers can put together creative looks that are fun and affordable. With retailers facing increasing pressure to acquire, retain and convert customers, we wanted to show how creating positive consumer experiences is the real secret to success and building loyalty,” says Luke Griffiths, GM of Klarna UK.

“Happy and engaged visitors will come back, bring their friends and share their experience through social. We’re delighted to be able to create this unique and collaborative space, bringing together some really cool brands to demonstrate what’s possible with a little imagination and lots of passion.”

Further info here.