Curalate powers Lulu Guinness social commerce push

Lulu Guinness has teamed with Curalate to launch onsite social commerce.

It is using the company’s technology to collate content tagged #HowDoYouLulu from Instagram and display it on luluguinness.com. Customers can click on intelligent images in the galleries on the retailer’s home and ‘Instagram Shop’ pages to ‘Shop the look’.

“Social commerce is set to be an integral part of our e-commerce business,” comments Tayyaba Malik, Head of E-Commerce at Lulu Guinness. “Customers often browse on social before making a purchase, so bringing this content onsite - and making it shoppable - will resonate well with them.”

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