Starbucks Now PayTech service launches in China
Starbucks has started to roll-out its mobile order and pay offering, Starbucks Now, to 300 stores in Beijing and Shanghai and plans to introduce it across China over the next year.
Starbucks Now allows customers to place orders in advance of their visit and pick up their beverage and food at a store. It is exclusively available to Rewards loyalty programme members through the retailer’s China mobile app.
“Starbucks Now represents a significant opportunity for Starbucks China to drive new innovative customer experiences,” says Belinda Wong, CEO at Starbucks China. “This builds on the latest of several digital initiatives in China, including Starbucks Delivers and locally-relevant gifting and e-commerce experiences.”
“We are excited to offer this special mobile order and pay service exclusively to our Rewards members to provide convenience and speed to suit their on-the-go lifestyle and seamlessly integrate Starbucks into their daily lives.”
