Sorted announces new round of funding

Manchester-based retail delivery tech venture, Sorted, has secured £15 million in a funding round led by Praetura Ventures and NVM Private Equity. This follows earlier rounds of investment from the pair, bringing Sorted’s funding to a total of £22 million over the last four years.

The company, which counts Missguided, Footasylum, Feelunique and Lush amongst its client base, will use the cash to enhance its existing technology and for hiring the likes of developers, sales, marketing and finance people.

David Grimes, Founder and CEO at Sorted, says: “In an environment where consumers’ delivery experience increasingly determines retailers’ financial performance, technology that enlists the voice of the consumer is critical to driving revenue. This new round of funding is validation that Sorted continues to develop ground-breaking technology that delights customers and delivers competitive advantage to retailers.”

Mike Fletcher, Chairman of Sorted and Managing Partner of Praetura, comments: “Manchester is a bedrock for innovation in the retail and technology space – already the home of pureplay fashion disruptors and with a vibrant tech scene - and Sorted’s tech credentials are well placed to help retailers to reimagine what delivery looks like. Its continued and impressive growth trajectory is underpinned by an already robust tech stack and the latest round of funding will drive the roadmap forwards to fuel further growth.”