Starship Technologies embraces the beautiful game in Milton Keynes

Starship Technologies embraces the beautiful game in Milton Keynes

Autonomous delivery services venture, Starship Technologies, is sponsoring Tottenham Hotspur star Dele Alli’s childhood junior football team in Milton Keynes, the City Colts.

Back in January before their season started, the City Colts found themselves without a sponsor, meaning there was no kit for the Under 9s team. Enter Starship, which has been operating in Milton Keynes since April 2018, delivering groceries and packages to homes across the town through its fleet of autonomous delivery robots.

After providing an undisclosed amount of sponsorship for the season, with the potential to extend this further, City Colts has been able to provide its players with a new home kit, featuring a picture of the Starship robot embroidered on the front of the shirts. Those attending games will now see Starship’s robots ferrying bottles of water and oranges to the players at half time.

Mark Rogers, Manager of City Colts Football Club, says: “We rely on the generosity of local businesses in Milton Keynes to sponsor the club and keep the team running, with support needed to helps us with the team kit to half time refreshments and transportation to away matches. The local community is very fond of Starship’s delivery robots and we are very grateful for their support.”

Sign up for our free retail technology newsletter here.

April a mixed bag for UK retailers, BRC, KPMG research

April a mixed bag for UK retailers, BRC, KPMG research

Reliance Retail set to shake up Indian e-commerce sector, GlobalData

Reliance Retail set to shake up Indian e-commerce sector, GlobalData