Retailers set for fantastic Father's Day, GlobalData
UK shoppers are set to spend £653 million on Father’s Day this year, according to GlobalData.
That’s less than half of the amount splashed out on Mother’s Day but this occasion will experience higher growth than its female counterpart, with spend rising by 1% (equating to £6.2 million).
“With the seasonal events calendar relatively clear compared to earlier this year with Mother’s Day falling close to Easter and World Book Day, retailers have focused promotional displays on Father’s Day, giving customers more opportunity to shop,” says Zoe Mills, Retail Analyst at GlobalData.
“Cards and gift wrap will see a slight slowdown in growth, but growth in this category will outstrip Mother’s Day and Valentine’s Day, highlighting the opportunity for non-card specialists to include these items in their Father’s Day ranges.”
Gifting retailers are showing more sensitivity to customers who are not partaking in the occasion, she adds. Marks & Spencer, Superdrug and Menkind have emailed subscribers ahead of the event to ascertain if they want to receive communications promoting ranges. This has resulted in consumers being more aware of the event ahead of time.
“This is a relatively new retail trend, but many retailers have already applied greater sensitivity around occasions and we expect to see more following suit in future especially around events such as Valentine’s Day which can be a sore spot for those without a significant other,” Mills concludes.
