Farfetch steps up collaboration with JD.com
Farfetch, a tech platform for the luxury fashion industry, has launched a flagship store on JD.com.
The Chinese e-commerce giant is a strategic investor in Farfetch and the move follows the acquisition of Toplife by the latter’s China offshoot, announced in February this year. It also builds on collaboration over the course of the past two years, with Farfetch tapping into JD.com’s logistics capabilities in China, as well as its insights into the behaviours of the country’s luxury consumers.
Judy Liu, Farfetch’s China MD, comments: “Being able to offer the full suite of our technology and logistics platform to brands wanting to reach high-end Chinese consumers is a major competitive advantage as we seek to continue to grow market share in the rapidly expanding online luxury market.”