Waitrose looks beyond London as it steps up Rapid Delivery trial
Waitrose is extending its Rapid Delivery trial outside London.
The service, which enables delivery of up to 25 grocery items from 2,000+ products, within two hours or less or on the same day, will be available in both Bath and Hove from 8th and 15th July respectively. The retailer is also adding 58 London postcodes in areas including Battersea, High Street Kensington, Bayswater, Victoria and Kingston.
Rapid launched in September 2018 after Waitrose teamed up with last mile startup On the dot. It has since increased the number of available postcodes from eight to 98, giving it the potential to reach up to 1.2 million households, and average weekly orders have doubled. Earlier this year, it become the only national supermarket to offer made-to-order sushi with same-day delivery.
Nicola Waller, Head of Business Development at Waitrose & Partners, says: “Rapid Delivery has had a really encouraging start, allowing us to provide even greater convenience and flexibility to work around shoppers’ busy lifestyles. There is a growing number of customers who want to get their shopping as and when they want it which gives us a great opportunity to continue testing the appetite for the service in new locations both inside and outside of London.”