Unified commerce a $1.2trn opportunity, Adyen research

Consumers don’t have an overwhelming preference to shop online or in-store and they’re making use of multiple channels. That’s according to an Adyen survey of more than 1,500 consumers and 451 retailers in North America.

And if the experience isn’t seamless, they will walk away. In North America, 84% of retailers have seen a rise in consumer expectations. Negative shopping experiences cause $887 billion in abandoned sales annually, the research shows.

“Unified commerce represents a $1.2 trillion opportunity,” says Kamran Zaki, President, Adyen North America. “To entice customers, especially at check-out, the most intimate shopping moment, retailers must prioritise creating a seamless experience so customers can shop wherever, whenever, and with whichever payment method they want.”