Robert Dyas boosts delivery service with Narvar tech

Robert Dyas has announced a post-purchase experience partnership with Narvar.

Currently, its online customers are directed to third-party websites for drop ship delivery updates. The retailer works with multiple carriers and 100+ drop ship suppliers. Using Narvar’s SaaS platform, it can now offer customers real-time, branded updates from basket to delivery. While email is still a key communications channel, the functionality is also there for it to tap into SMS and Facebook Messenger.

Simon Spencelayh, E-commerce Director at Robert Dyas, says: “We’re delighted to be partnering with Narvar to create even more transparency throughout the entire customer journey. Robert Dyas is nearly 150 years old and excellent customer service has always been at its core. This is another way that we are keeping up with the ever-changing agility of the marketplace.”

“It’s vital that brands and retailers recognise the importance of the experience the customer receives beyond the buy button. The moments after a sale are the ‘honeymoon moment’ – when a customer is at the height of anticipation,” comments Anthony Gavin, Regional Director, EMEA at Narvar.

“In today’s competitive retail landscape it is essential brands serve premium experiences to turn one-time customers into loyal advocates. Taking back ownership of these moments and delivering convenient, thoughtful and engaging experiences is key to building customer loyalty and advocates.”