Stateside first for Citrus as Hy-Vee signs up
Grocery chain, Hy-Vee, has become the first retailer in the US to partner with the Citrus digital media platform.
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“We are dedicated to providing an excellent customer experience while helping all of our suppliers grow e-commerce sales. Citrus checks all the boxes for us – it’s scalable, secure, easy to integrate and delivers personalised experiences for our customers while providing a highly targeted, performance-based digital advertising tool for suppliers that are both large and small,” comments Kurt Hasson, Group Vice President of E-Commerce at Hy-Vee, which has more than 265 retail stores across eight Midwestern states and $10 billion in annual sales.
“We are excited to have a grocery industry leader such as Hy-Vee as our first retailer launching in the US, which is one of the fastest growing e-commerce markets in the world,” says Citrus CEO Brad Moran. “We look forward to our technology contributing to their success and growth by helping to monetise its online presence and further improve the customer experience they provide."