Portugal’s Benfica has become the first major European football club to accept cryptocurrency payments.
A partnership with UTRUST means that supporters can now use the venture’s native token (UTK), in addition to the likes of Bitcoin and Ethereum, to purchase match tickets and merchandise through the official Benfica online store.
“Our benfiquistas make Benfica the unique and special club it is and we recognise that many of our supporters are now digital users first, so we want to be ahead of the curve when it comes to adopting novel technologies and giving our supporters the best online experience,” says S.L. Benfica CEO, Domingos Soares de Oliveira.
“We are very excited about the possibilities that this partnership with UTRUST presents in the evolution of our e-commerce strategy and we look forward to accepting our first cryptocurrency payment.”