Retailers not doing enough to aid healthy diets, Spoon Guru
78% of Brits do not understand the daily recommended levels of salt, fat and sugar consumption, according to research carried out by Spoon Guru and involving 2,000 people.
This also revealed that UK shoppers spend as much as £25 more a week in a bid to eat healthier. Yet just 22% think they can confidently decipher the value of nutrients in food, providing, according to Spoon Guru, an opportunity for retailers to offer new tools to improve transparency.
48% of Brits fear an early death or developing a serious illness due to a poor diet. 46% don’t believe retailers are doing enough to aid healthy diets. They want to see: Lower costs on healthy options - 58%; More promotions of healthy products - 50%; Better placement of healthy foods in-store - 29%; Suggestions on healthy food swaps - 27%; Healthy snacks by the checkout - 24%.
In June, we reported that, building on an exclusive partnership with Tesco in the UK, Spoon Guru had announced deals with JET in the US (part of the Walmart Group), Albert Heijn in the Netherlands (part of Ahold Delhaize) and Woolworths in Australia and New Zealand. All of these will be integrating the UK startup’s technology solution into their digital shopping platforms.
Spoon Guru launched as an app to help consumers find the right foods, based on their dietary preferences, health objectives and lifestyle choices. The company then began developing its AI technology into a patented software.
Markus Stripf, Co-founder and Co-CEO, commented: “JET, Albert Heijn and Woolworths are all forward-thinking brands that share the same passions as us, making them the perfect partners for our business as we grow into a global solution.”