Tesco For Business has selected Blackhawk Network to manage its UK corporate gift card programme.
The two have been working together since 2010 when Tesco partnered with Blackhawk to offer gift cards across its 2,500 retail locations. The latter will manage the aforementioned programme through its CashStar platform, which provides an end-to-end solution for the sales and marketing, production and distribution of digital and physical gift cards across multiple channels and devices.
Talbott Roche, CEO and President at Blackhawk Network, comments: “With the Cashstar platform already powering programmes for many of the world’s best-known brands, we have the perfect solution offering both Tesco and its B2B customers a convenient and seamless experience. From a business perspective, this is another positive further step for us as we continue to scale up our growth ambitions in the UK.”