Bealls invests in Oracle Retail cloud solutions

Building on its implementation of Oracle Human Capital Management Cloud and Oracle Enterprise Resource Planning Cloud, Bealls has rolled out Oracle Retail Merchandise Operations, Oracle Retail Home and Oracle Retail Insights Cloud Service.

“Retail is a dynamic industry that must keep pace with the speed of fashion and continuous disruption from new e-commerce players,” says Dave Massey, Chief Digital and Technology Officer, Bealls, which is headquartered in Florida and operates more than 550 stores in 15 US states under the names of Bealls, Bealls Outlet, Burkes Outlet, Home Centric and Bunulu.

“Cloud technology has become a strategic investment for us to compete and grow by continuously adopting new innovations and best practices from Oracle that allow us to make more informed business decisions faster than ever before. With new insights from cloud solutions, we’re able to better understand our customers and make sure we make the right inventory investments that keep them wanting to return.”