Brightpearl platform stands out for Rude Wines

Rude Wines is tapping Brightpearl’s retail operations platform as it looks to scale up its B2C channels.

It says that it made the move due to the offering’s “best-in-class retail functionality, combined with seamless Magento integration and powerful CRM module”.

The retailer has been able to automate the flow of information about its customers, order management, financials and inventory, enabling it to buy the right stock at the right time, prevent mispicks and make quicker, more accurate business decisions.

Mark Baggot, Rude Wines’ Finance Director, comments: “Having looked at several options to streamline and improve our customer delivery and inventory management, Brightpearl’s offering stood out. We’ve high expectations for the future, and we’re confident these can be achieved, especially with our partnership with Brightpearl.”

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