Walmart and BuzzFeed bring shoppable recipes to Tasty app

Walmart and BuzzFeed’s Tasty app have announced a shoppable recipes tie up, powered by the Northfork platform.

Customers can now add ingredients from 4,000 Tasty videos to their Walmart online grocery carts. From there, they can place their order for pickup from more than 2,500 US stores or have items delivered to their homes from more than 1,100 stores across the country.

The feature further deepens an ongoing relationship between BuzzFeed and Walmart, with the latter carrying Tasty-branded products in-store. “Finding that perfect recipe, creating a grocery list and finally getting to the store can keep any chef out of the kitchen,” says Janey Whiteside, Chief Customer Officer at Walmart. “We’re excited to create a fun solution that feeds customers’ appetites to put time back in their busy schedules all while saving money with Walmart’s everyday low prices.”

“More than two-thirds of our audience have made a Tasty recipe and 90% of Americans live within ten miles of a Walmart store, so we’re excited to build upon our partnership with Walmart and provide a new feature that will solve the pain point of grocery shopping and make it even easier for our audience to cook their favourite Tasty recipes,” adds Ben Kaufman, BuzzFeed’s Chief Marketing Officer.

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