Everlane brings ‘radical transparency’ to Tmall Global

US fashion brand Everlane has opened a store on Tmall Global, Alibaba’s cross-border e-commerce marketplace.

This will offer Chinese consumers access to its latest products, including womenswear, menswear, shoes and accessories. It is the San Francisco-based label’s first sales channel in China, apart from its own site.

Launched in 2011, Everlane ships to 113 countries and operates three bricks and mortar stores in Los Angeles, San Francisco and New York. “As the consumer demand for ethical clothing and sustainable products grows, we believe Everlane will welcome a new era of shopping on the platform,” says Yi Qian, Deputy General Manager at Tmall Global.

“Everlane has pioneered the idea of radical transparency in their supply chain by showing their costs and factories, and we look forward to partnering with them closely to bring their products and stories to Chinese consumers.”