Manchester City announces Superbloke blockchain tie up

Manchester City has partnered with South Korean football gaming startup Superbloke.

As a result, it will become Man City’s official blockchain-based Gacha partner in Korea, Japan and South East Asia. Superbloke will also incorporate the Premier League club’s players into its blockchain-powered FC Superstar online game. This lets users build a team by collecting, training and growing specially designed Man City digital player cards using real-life match stats and in-game training.

Damian Willoughby, Senior VP of Partnerships at City Football Group, comments: “This new partnership marks another exciting milestone in City’s growing relationship with gaming and will create unique experiences for fans to engage with the club through digital platforms. We look forward to welcoming Superbloke to the Manchester City family and growing our knowledge of this developing industry through this partnership.”