JGOO helps Scotts Fish and Chips pull in Chinese customers

Scotts Fish and Chips, near York, reports a significant increase in Chinese tourists visiting its restaurant following a mobile payments roll-out. 

The company is tapping the JGOO platform to allow Chinese customers to pay for their food via WeChat Pay and Alipay. It will also be using JGOO to market its new restaurant in the southern Chinese city of Chengdu, which it aims to open in the next three months. And it will be looking at ways of using the solution to market to those who may be visiting the UK soon.

In July, Scotts Fish and Chips estimated that over 1,000 Chinese tourists visited its restaurant every day/week, making up around 15% of its total customer visits. The most popular meal is cod and chips prepared in the traditional Yorkshire way cooked in beef dripping.

Restaurant owner Tony Webster says: “We pride ourselves on having some of the best fish and chips in the country and are delighted that so many Chinese tourists visit us to try it. This is a huge growth market for us – both here in the UK and soon to be in China – so we have signed up with JGOO to not only make it easier for our Chinese customers to pay for our food, but also to market to them.”

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