AliExpress and D.Phone choose intu for European physical first

intu has announced the opening of AliExpress’ first physical store in Europe at its Madrid shopping centre, intu Xanadú.

The store, which sells various technology and electronics products, is a collaboration between AliExpress and D.Phone. The former being an online marketplace under the Alibaba Group and the latter a Chinese retailer of mobile phones and accessories. 

“The fact that one of the biggest retail platforms in the world has chosen intu for its first physical presence in Europe is testament to the desirability of our winning destinations. This is the latest development in a growing trend where online retailers are taking physical space in high footfall destinations to improve their connection with customers,” says Matthew Roberts, intu Chief Executive.

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