Cybertill research highlights omnichannel inventory management challenges
61% of High Street retailers don’t display in-store stock levels or availability by store on their websites, a feature that 42% of Brits want, according to research by Cybertill.
The company conducted research into 140 High Street retailers with more than 30 physical stores in the UK. Findings include: 36% of retailers show stock availability by store, and of those, 18% show exact item quantities by store; Only 16% offer same day collection, however 72% of those also offer an exact ‘available from’ time prior to checking out online; 87% don’t provide mobile users with a ‘find near me’ geolocation option.
“Inventory management is a key component to omnichannel success. More specifically, real-time, multi-location stock control that is accurate and customer-facing, such as displayed on the front end of websites, apps, or shelf-edge labels,” says Ian Tomlinson, Founder and CEO, Cybertill.
“I believe that offering these services is achievable, and not just reserved for big box retailers. We’ve done this research to bring attention to a largely untapped omnichannel opportunity, and one that could have a big impact on retailers’ bottomline.”