Fashion tech startup Lookiero raises $19 million

Lookiero has closed a $19 million funding round led by MMC Ventures and also including existing investor All Iron Ventures, and new investors Bonsai Partners, 10x and Santander Smart.

The online personal shopping service for clothes and accessories will use the cash to expand in its main markets of Spain, France and the UK. In June last year it announced a funding round of €4 million led by All Iron Ventures.

CEO Oier Urrutia says: “This investment round provides us with the necessary capital to further increase the accuracy of our technology, which is really exciting. It will allow us to offer the best possible experience for our users and to continue expanding across Europe.”

Simon Menashy, Partner, MMC Ventures, comments: “The migration of fashion brands online has improved consumers’ access to clothing, and there is now an almost overwhelming amount of choice. At the same time, it can still be really hard to find exactly what is right for you, especially with high street retail stores in decline. Lookiero provides the best of both worlds, giving every customer a hand-picked selection from their personal stylist.”