Charles & Keith partners with DRESSX to bring its summer fashion collection to life on Roblox platform

Charles & Keith, a Singaporean-based fashion house specialising in footwear, handbags and accessories, has partnered with DRESSX on the launch of a Summer’s Calling digital fashion collection on Roblox.

In a LinkedIn post, DRESSX said: “This partnership marks a significant expansion of our mission to transform fashion with technology, as users can now experience Charles & Keith’s "Summer's Calling" collection in an entirely new digital way.”

It added: “This collaboration brings Charles & Keith stylish summer collection to life, enabling Roblox users to elevate their avatars with five digital pairs of shoes and five versatile bags, all designed to embody the relaxed, breezy feel of the season.”

“These digital accessories and footwear are crafted to complement a variety of virtual outfits, offering users a distinctive way to showcase their personal style within Roblox’s vibrant, immersive environment.”

‘We believe that fashion knows no boundaries, and this collaboration with Charles & Keith allows us to recreate the brand’s highly popular physical collection and bring high quality, stylish digital wearables to the Roblox community," say Daria Shapovalova and Natalia Modenova, founders at DRESSX.

"We are thrilled to offer these exclusive items to a global audience, making it possible for more people to enjoy the latest trends and express their unique fashion sense in the virtual world."

2024 RTIH INNOVATION AWARDS

Fashion technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.