CitrusAd follows Ocado with Argos partnership

Argos has partnered with CitrusAd to power the retailer’s newly created Sponsored Product Network and provide real-time analytics and a self-serve advertising platform to its suppliers.

Ocado

Earlier this year, Ocado became the first UK retailer to go live with a digital advertising platform from the Australian startup. The aim was to monetise shelf space for the pureplay. It had previously tested campaigns with the platform using own label products and reported good returns. The next step was to invite suppliers to get onboard.

Ocado, Head of Grocery Merchandising and Product, Alice Mannion, said: “We aim to be the best place to launch new brands and are dedicated to helping our smaller suppliers grow. CitrusAd ticks all the boxes for us, it’s scalable, secure, easy to integrate and crucially delivers better optimised exposure for our smaller to medium sized brands.”

CitrusAd CEO Brad Moran commented: “We are proud to have an industry leader such as Ocado as our first partner in the UK, which is arguably the most sophisticated e-commerce market in the world. We are committed to partner with Ocado and look forward to our technology contributing to their success and growth by helping to monetise its online presence and further improve the customer experience they provide.”