Octopus Ventures leads major Ometria funding round

UK-based AI-powered customer marketing startup, Ometria, has raised $21 million in a Series B funding round led by Octopus Ventures and also including existing investors Sonae IM, Summit Action, Samos and Adjuvo.

Marieke Christmann from Octopus Ventures and Eduardo Piedade from Sonae IM are joining Ometria’s board. The venture will use the cash to accelerate product development, expanding the platform’s specialist retail marketing capabilities and further innovating its AI-based technology. It will also be opening its first US-based operation in New York.

Since closing a $6 million Series A round, the company has expanded its client base to 200 retailers, including Hotel Chocolat, Fred Perry, Made.com and Notonthehighstreet.com.

CEO and Founder Ivan Mazour says: “We’re all overloaded with information and communication, it’s relentless and must be addressed. Retail marketing has contributed heavily to this, with most marketing experiences being ones we simply don’t enjoy. Ometria solves this ever increasing problem for hundreds of retailers, and hundreds of millions of customers.”

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