Insight Cloud for Gopuff offers unified PoS, retail media, customer behaviour, and supply chain data

Gopuff has launched Insight Cloud for Gopuff, designed to provide suppliers with a near-real-time, 360-degree view of their brand’s performance on the quick commerce platform.

Built and delivered on Seek’s Insight Cloud and supported by insights from Gopuff Ads on Koddi, the collection of apps give brands streamlined access to their data, including granular insights into sales and performance, customer insights, and media and advertising performance.

“We often hear brands express frustration about disparate data sets across ads, analytics, merchandising, marketing and more, making it difficult to assess overall brand performance and understand how these work streams impact one another and the bottom line," says Michael Peroutka, Head of Ads and Brand Partnerships at Gopuff.

"That’s why, together with Seek and Koddi, we’re empowering all brands on Gopuff with the information they need to better understand, engage and sell to their customers - all in one place.”

Anna Hicks, Senior Customer Manager, Mars Ice Cream, says: “Seek has redefined data analytics not only for my Gopuff business but has set a new standard for overall data expectations. Seek effectively converts large volumes of data into real-time, actionable insights, and even provides all of this in a presentation-ready format. It's organized, efficient, and offers immense value.”

“We’re thrilled to reimagine retail analytics through our partnership with Gopuff and Koddi, bringing suppliers the insights they need at the speed they have grown accustomed to with Gopuff - faster than any other platform on the market,” says Erik Mitchell, CEO at Seek. “Through leveraging Insight Cloud for Gopuff, suppliers will never have to worry about delays, performance, or disparate platforms again.”

“Our mission is to help retailers and brands unlock the full potential of retail media. Through our partnership with Gopuff and Seek, we’re enabling real-time visibility into retail performance and monetisation holistically, ensuring that every media dollar works harder,” comments Eric Brackmann, VP of Commerce Media at Koddi. “Insight Cloud for Gopuff gives marketers the tools they need to connect media spend with sales outcomes, drive greater return, and make smarter, faster decisions.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.