Longchamp deploys Cegid tech across store estate
French handbag maker Longchamp has completed a roll-out of Cegid’s Point of Sale software across its international 300-store estate.
It has been steadily adding new stores over the last few years in countries where demand for its handbags remains strong, as well as introducing new technologies to "make the shopping process as easy and frictionless as possible", including Click and Collect, mobile devices and loyalty apps.
Following a 2018 upgrade to Cegid Retail’s Y2 software and recent deployment in Australia, all stores now have access to the same tools for better serving the needs of local customers and instant information on stocks and sales.
“Having the same software in all our markets – whether in the US, Asia or Europe – means we can more closely monitor what’s selling and where,” says André Louit, CFO at Longchamp.
“Having the right tools in place and access to the same data means we’re better placed to observe trends and keep up with whatever the customer wants in different parts of the world. Speed has become a performance criterion in our market, and we must have the right tools that enable us to achieve it.”