American retailers dumbfounded by wide array of retail tech solutions
51% of US retailers are suffering from information overload when it comes to software purchases, according to new research.
The Retail Tech Stack survey, conducted by Brightpearl, involved 200 C-level US retail professionals. Many have been left dumbfounded by the number of solutions available to address issues such as workflow automation and optimisation. In addition to the aforementioned 51%, a further 41% admitted that they didn’t invest in software as they felt overwhelmed by the sheer breadth of the offering.
66% of respondents, meanwhile, suggested that they would invest in retail software on the basis of brand recognition instead of price. And despite the aforementioned issues, 68% of decision makers actually expect spending on retail software to increase in 2020.
Derek O’Carroll, CEO at Brightpearl, comments: “The report brought to light some interesting trends in terms of retail priorities, and with 60% of US merchants investing in customer service technology, it would appear that managing customer service and feedback is one of the major focuses for merchants.”
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