American retailers dumbfounded by wide array of retail tech solutions

51% of US retailers are suffering from information overload when it comes to software purchases, according to new research.

The Retail Tech Stack survey, conducted by Brightpearl, involved 200 C-level US retail professionals. Many have been left dumbfounded by the number of solutions available to address issues such as workflow automation and optimisation. In addition to the aforementioned 51%, a further 41% admitted that they didn’t invest in software as they felt overwhelmed by the sheer breadth of the offering. 

66% of respondents, meanwhile, suggested that they would invest in retail software on the basis of brand recognition instead of price. And despite the aforementioned issues, 68% of decision makers actually expect spending on retail software to increase in 2020. 

Derek O’Carroll, CEO at Brightpearl, comments: “The report brought to light some interesting trends in terms of retail priorities, and with 60% of US merchants investing in customer service technology, it would appear that managing customer service and feedback is one of the major focuses for merchants.” 

Sign up for our free retail technology newsletter here.